Prince Rama "Those Who Live For Love Will Live Forever" (video)

Prince Rama released their latest LP 'Top Ten Hits Of The End Of The World' this week via Paw Tracks. The concept album finds the band channeling a different imagined, apocalyptic band for each of the ten tracks. Watch the band  channel I.M.M.O.R.T.A.L.I.F.E. in the video for "Those Who Live For Love Will Live Forever" (above) made in collaboration with the Museum Of Contemporary Art, Los Angeles (you can buy the album here).