The Gift: RGB (video)

Now I can appreciate the modern video aesthetic of trying to make it look like it is not modern at all. You know the one where it appears as if  the video was shot on Super 8 with all the grain, lens flares, and slow frame rates (especially popular with lo-fi bands, I guess to match their sound).  The problem is that the style is too easy. Anyone with a DSLR camera and some editing software thinks they're qualified to make a music video, "I know, let's go to the beach". Shit, I think there's an app for that! The Gift have a gift for making more interesting videos with real production value. They did it with the "Made For You" video and now they've got another gift for us with their video for "RGB" above. Not only is it beautifully shot and well acted but... it even tells a story. The Gift have a strong history of DIY-edness but they also know when to let someone else help out. Keep it going!